Dying of Laughter

Losing Your Parents + Starting a Company with Founder of BTR Bar, Ashley Nickelsen


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Today Ashley opens up about losing both of her parents to cancer. Her mom died of Leiomyosarcoma and her dad died of Appendiceal cancer both within the past 6 years when Ashley was in her late 20s. We also discuss her dog's cancer treatments & she shares what it has been like to start your own company during a pandemic. 

Ashley Marie, a serial snacker since birth, is the Founder & Chief Snack Officer of B.T.R. Bar. Ashley started the company in honor of her parents, determined to pass on their legacy and inspire the world to be BOLD, TENACIOUS & RESILIENT. As their caretaker, working full-time, Ashley was constantly on-the-go, inhaling so-called "better-for-you" bars and bites high in sugar with ingredients she couldn't pronounce. With a background in nutrition & food studies, Ashley craved a snack with a "BTR" ingredient profile that also served a functional purpose. And that's how B.T.R. Bar was born. @btr.bar

Use code LAUGHTER10 for 10% off site wide: https://www.eatbtrbar.com/discount/LAUGHTER10

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Dying of LaughterBy Chelsea London Lloyd | Comedian + Grief Gal

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