<p>Your brain doesn't treat gains and losses equally. Losses trigger stronger emotional responses—often about twice as powerful as gains of the same size.</p>

Your brain doesn't treat gains and losses equally. Losses trigger stronger emotional responses—often about twice as powerful as gains of the same size.

Loss Aversion

Short, powerful insights into how the brain works.
One idea. One minute. Neuroscience you can use.

Science

Education

Short, powerful insights into how the brain works. One idea. One minute. Neuroscience you can use.

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Loss Aversion

Loss Aversion