Sign up to save your podcasts
Or
Share Loss Aversion: The Hidden Pattern Destroying Your Company
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Loss Aversion: The Hidden Pattern Destroying Your Company
→ Watch the FREE CEO Decision Reset: https://www.brookemdukes.com/TheCEODecisionReset-Webinar
→ Enrollment is open — build this inside your company: https://brookemdukes.com/successbydesign
There is a decision you've already made that you're going to take back this week.
Not because you have new information. Not because your team failed. Because something is going to feel uncertain, a threat response is going to fire, and by the time your conscious mind catches up — you're already back in the room.
In this episode, Brooke names what is actually running underneath the decision override. Not a delegation problem. Not a trust problem. Not a discipline problem. Loss aversion — one of the most documented patterns in behavioral economics — operating faster than your awareness can intercept it.
She shares the nine months she spent following a leader she knew was wrong, the team she left behind, the talent they couldn't keep, and what that decision ultimately cost. Then she explains exactly why understanding the pattern is not the same as stopping it — and what designing around it actually requires.
In this episode:
— Why you can narrate loss aversion in real time and still take the decision back
— The asymmetry that makes potential losses feel twice as real as equivalent gains
— Why a boundary requires you to enforce it under pressure, and a structure enforces itself before the pressure arrives
— Three questions to run on any decision you are currently holding
View all episodes
By Brooke Dukes→ Watch the FREE CEO Decision Reset: https://www.brookemdukes.com/TheCEODecisionReset-Webinar
→ Enrollment is open — build this inside your company: https://brookemdukes.com/successbydesign
There is a decision you've already made that you're going to take back this week.
Not because you have new information. Not because your team failed. Because something is going to feel uncertain, a threat response is going to fire, and by the time your conscious mind catches up — you're already back in the room.
In this episode, Brooke names what is actually running underneath the decision override. Not a delegation problem. Not a trust problem. Not a discipline problem. Loss aversion — one of the most documented patterns in behavioral economics — operating faster than your awareness can intercept it.
She shares the nine months she spent following a leader she knew was wrong, the team she left behind, the talent they couldn't keep, and what that decision ultimately cost. Then she explains exactly why understanding the pattern is not the same as stopping it — and what designing around it actually requires.
In this episode:
— Why you can narrate loss aversion in real time and still take the decision back
— The asymmetry that makes potential losses feel twice as real as equivalent gains
— Why a boundary requires you to enforce it under pressure, and a structure enforces itself before the pressure arrives
— Three questions to run on any decision you are currently holding