Have you ever wondered why you feel worse about losing $20 than you feel good about finding $20? Or why some customers stick with the same brand for years despite better options elsewhere? The answers lie in two powerful forces that shape our decisions every day: loss aversion and risk aversion.

These two psychological concepts might sound similar, but they drive very different customer behaviors. Understanding them can be the difference between a marketing campaign that flops and one that drives significant sales growth. Whether you’re a business owner, marketer, or simply curious about why we make the choices we do, this article will give you practical insights you can use right away.

Full Article: https://ecommercepsychology.com/loss-aversion-vs-risk-aversion-understanding-the-difference-in-customer-behavior/

Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite

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