Knowing you could have sold something if you had it is not a nice feeling, particularly if it is something you usually had available to sell.

This Nanocast™ gives a brief explanation of what lost sales is, how it can happen, 2 ways to measure lost sales and the effect lost sales has on a retail business.

That is a lot of information packed into less than two and a half minutes.

Terminology

NMR = Nano and Micro Retailer - listen to this podcast to find out more about NMRs.

Merchandise Planner - Listen here to find out what merchandise planning is.