E. Wedel is Poland’s most famous chocolate brand. Owned by LOTTE Wedel, this year marks its 170th anniversary. While celebrating an illustrious past, it’s also looking to the future.   We spoke to them about a digital transformation that has married its traditions with modernity and afforded them unprecedented growth.

E. Wedel is Poland’s most famous chocolate brand. Owned by LOTTE Wedel, this year marks its 170th anniversary. While celebrating an illustrious past, it’s also looking to the future. We spoke to them about a digital transformation that has married its traditions with modernity and afforded them unprecedented growth.

E. Wedel is Poland’s most famous chocolate brand. Owned by LOTTE Wedel, this year marks its 170th anniversary. While celebrating an illustrious past, it’s also looking to the future. &nbsp; We spoke to them about a digital transformation that has married its traditions with modernity and afforded them unprecedented growth.

LOTTE Wedel: The perfect marriage of tradition and modernity

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LOTTE Wedel: The perfect marriage of tradition and modernity

LOTTE Wedel: The perfect marriage of tradition and modernity