Sign up to save your podcasts
Or
Share "Lottery Beyond the Ticket" - Alec Thomson & Chris Rogers
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
"Lottery Beyond the Ticket" - Alec Thomson & Chris Rogers
Arizona Lottery’s Executive Director, Alec Thomson, and CMO, Chris Rogers, join Byron to unpack experiential prizes that take the brand beyond the ticket. They share lessons on turnkey vs. custom packages, their FY25 holiday campaign that lifted awareness, and why experiential marketing will shape the Lottery’s FY26 and beyond.
View all episodes
By Byron La Fleur (La Fleurs Magazine)Arizona Lottery’s Executive Director, Alec Thomson, and CMO, Chris Rogers, join Byron to unpack experiential prizes that take the brand beyond the ticket. They share lessons on turnkey vs. custom packages, their FY25 holiday campaign that lifted awareness, and why experiential marketing will shape the Lottery’s FY26 and beyond.