In this episode of UnEDited, Ed sits down with communications strategist Lotti Bruce, Group Marketing Director for The Pig Hotels, to unpack what truly makes messaging land in todays fast-moving world. Drawing on her extensive experience across corporate, public sector, and brand environments, Lotti shares practical insights on how organisations can communicate with confidence, even when navigating complex high-stakes situations. From crafting messages that resonate across diverse audiences to building trust through transparency and clarity, Lotti brings real-world stories and examples that reveal what great communication looks like behind the scenes. If you’ve ever wondered why some messages inspire action while others fall flat, this episode is a must-listen.