Day one at Lotusphere in Orlando. Turbo Todd and I sat down in the

product showcase with Gina Poole, VP of Marketing 2.0, IBM Software Group. Gina

talks about the growing value of social software in the workplace, challenges that

customers face, and how IBM is doing it internally, in particular with BlueIQ, an

internal program coordinating the IBM Software Group adoption of social tools like

Lotus Connections, Lotus Quickr, and Rational Asset Manager, as well as pilot work

developed in IBM’s Technology Adoption Program and research labs.