Lou Bortone is a Video Marketing expert and online branding consultant who helps entrepreneurs and service professionals build breakthrough brands on the Internet, so they can have more visibility, credibility and profitability. Lou delivers innovative online branding strategies, including video marketing coaching and consulting.

Lou is a former television executive who worked for E! Entertainment Television and Fox in Los Angeles. He is also an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach.

Episode highlights:

Why Lou started his business after working with the big wigs in Hollywood - and what advice he'd give himself if he started over again.

How to know when to let a bad idea go.

A great way to test your market BEFORE you waste time creating a product they don't want.

How Lou makes fun and memorable videos, even though he's not a fan of being on camera.

Why video is the BEST way to build relationships with people you've never met.

Fun facts:

Favorite Business Tool: Youtube (of course), Leadpages, and WebinarJam.

Favorite Food: Pizza - East Coast Pizza to be exact.

My Fairytale alter-go: Grumpy from the 7 dwarves if it's before 11am (though we know him best as the video avenger!)

Favorite Business Book: Anything You Want by Derek Severs and Book Yourself Solid by Michael Port

Where to find Lou: Check out Lou's Online Video Survival bundle and cheat sheets at: http://www.loubortone.com/kit (Seriously, check this out Lou's gifts are always jam packed with goodness!)

Website: http://www.loubortone.com

Facebook: https://www.facebook.com/OnlineVideoBranding

LinkedIn: https://www.linkedin.com/in/loubortone

Youtube: https://www.youtube.com/user/lbpromo

Twitter: https://twitter.com/loubortone