In this episode, host Mark Jones sits down with Lou Eddy, a local marketing consultant and franchise owner with activ Marketing.

After more than two decades in corporate IT marketing, Lou took the leap to run her own business — and now helps local organisations grow with clear, down-to-earth marketing support.

Lou shares her journey from secretary to marketing leader, the mentor who changed her life, and why she’s passionate about helping Basingstoke businesses thrive. You’ll also hear about her community involvement, her love of a good to-do list, and her exciting plans for a Boho-meets-Disco festival next year!

Key Takeaways

• 💬 “Don’t fear failure — it’s just feedback.”
• 💡 “Marketing doesn’t have to be scary — it’s about common sense and knowing your audience.”
• ❤️ “Community and connection make business better.”
• 🚀 “There’s no perfect moment — just go for it.”

About Lou Eddy

Based in Old Basing, Lou Eddy works with businesses of all sizes to simplify marketing — from strategy and planning to campaigns and digital delivery.

Through activ Marketing, she connects clients with a national network of creative and digital experts, providing everything from SEO and design to web development and social media.

🌐 activmarketingloueddy.com