Lou Kotsinis is CEO of BCS Interactive, a digital marketing agency dedicated exclusively to the nonprofit community. Since 2011, Lou and his team of designers, technologists, and digital strategists have helped nonprofits nationwide grow their causes and reach millions of followers through impactful web design, social media marketing, and smart digital strategy.

Key Takeaways:

• Build authentic relationships and digital communities to increase influence, income, and impact. Gather honest feedback and data analytics to understand audience perceptions, needs, and demographics.
• Follow a structured approach: positioning, website experience, online audience building, and email marketing segmentation.
• Leverage emotional human stories to create engagement. Design websites that clearly convey the mission, engage emotionally, guide users, prompt action, and ensure a smooth experience.
• Provide value through educational, mission-focused content rather than self-promotion. Use email for reliable reach and social media for engagement. Segment email lists, tailor content, use a personal tone, systematize processes, and focus on fundamentals.

“Their positioning is really the most important factor in their whole marketing program. And that comes down to what is their story? Who is their audience? Is their messaging around that story resonating with that audience?”

“The website is the most critical and most useful storytelling device that you have. So we want to look at that in terms of what is the quality of that experience? Are people engaged when they come to the site? Do they understand what you do?”

“Social media is not a platform that you go on twice a week just to post about your upcoming gala or your upcoming event. You have to think carefully about the people that are coming to your page. They have a million distractions. They have a million other pages they could go on. What are you providing them that's actually giving them value?” - Lou Kotsinis

Reach out to Lou Kotsinis at:

Website: www.bcsinteractive.com 
LinkedIn: https://www.linkedin.com/in/loukotsinis/

Let’s Work Together to Amplify Your Leadership + Influence

1. Group Coaching for Nonprofit Leaders

Want to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward.
 

2. Team Coaching + Training

I work hands-on with nonprofit teams to strengthen leadership, improve communication, and align around a shared vision. Whether you’re growing fast or feeling stuck, we’ll create more clarity, collaboration, and momentum—together.
 

3. Board Retreats + Trainings

Your board has big potential. I’ll help you unlock it. My engaging, no-fluff retreats and trainings are built to energize your board, refocus on what matters, and generate real results.

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