Louis discusses his path in building a Newsletter Agency. As a recent agency owner, I had a tonne of questions on how he has sustainably built his business, systems, teams to operate without tasks falling through the cracks. He shares brilliant insights to how Orbit Marketing has grown, quite literally adopting the mentality of survival first! I took immense value from this conversation, "work at a pace that is sustainable forever" stuck with me, quite fitting as I'm currently reading Nassim Taleb's Antifragile book from his incerto series 👌.