Louis Vandommel went from nighttime drummer to co-founding AndR — a platform built to fix what's broken in the music industry. In this episode, we go deep on artist branding, fan data ownership, content strategy, the death of the middleman, and why distribution matters more than talent in 2026.

Louis breaks down exactly how independent artists can turn one live show into 10 pieces of content, why you NEED to own your fan data, and what artists like Jacob Collier, Charlie Puth, and Tyler, The Creator understand about marketing that most musicians don't.

Whether you're a bedroom producer or a touring musician trying to cut through the noise — this conversation will change how you think about the business of music.

Key topics: artist authenticity, fan-generated content (UGC), music distribution, Spotify strategy, the role of labels in 2026, data-driven artist development, and why passion beats spreadsheets.

🎙️ Guest: Louis Vandommele — Co-founder & CEO, AndR

🎸 Host: Peter — Soul Vibe Sessions