Meta’s multi-billion-dollar investments in AI infrastructure, including advanced GPUs and data centers, combined with strategic partnerships like the one with Scale AI, are driving its ambition to maintain leadership in the global AI landscape while expanding into new domains such as the Internet of Things (IoT). Below, I explore five key pillars of this strategy: scaling AI capabilities for a growing user base, transforming its advertising business, developing new monetization strategies, powering hardware, enterprise, and metaverse ambitions, and integrating AI into IoT devices to create smarter, connected systems.