Louise Cummins, Marketing and Digital Innovations Director at H&R Block, sits down with host Mark Jones to discuss how marketers can tap into the zeitgeist to tell stories that connect with customers' hearts and minds.

Resources

• H&R Block
• H&R Block says it's ready to help consumers through this year's complicated tax season in new ads
• H&R Block launches 'The Big Questions' campaign by The Works and PHD

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