Louise Eyres explains the importance of Chief Marketing Officers, and her role at the Australian Sports Commission. Great insights on Go-to-Market strategy and listening to your customer to understand trends and needs.

Louise Eyres talks CMO role, collaboration and insights

Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.

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Louise Eyres talks CMO role, collaboration and insights

Louise Eyres talks CMO role, collaboration and insights