How is Louisville planning to add 41,000 working-age talent to its workforce pipeline in just five years? On this episode of Talent Wars, host Patience Fairbrother sits down with Kelly Gold, vice president of marketing, talent attraction, and retention at Greater Louisville Inc., to delve into the inner workings of the ever-evolving Live in Lou talent campaign.

Launched in 2016, Live in Lou has evolved into a comprehensive strategy that blends AI-powered job matching, employer partnerships, community ambassadors and even K-12 workforce development to create a true talent ecosystem. In 2024, the initiative unveiled a fully redesigned website that doubles as both a relocation tool and a community hub—offering everything from job boards and neighborhood guides to events and networking opportunities.

Patience and Kelly dig into how GLI is keeping the campaign fresh nearly a decade after its launch, how Live in Lou balances attraction with retention and why sometimes the most effective talent strategies start by serving your own residents.

Whether you're looking to refresh an established initiative or build a long-term pipeline from the ground up, this episode offers actionable lessons on consistency, community partnerships and the power of telling human stories.