We discuss Lovable, a company positioned to revolutionize software development by enabling "fully agentic creation" rather than merely assisting professional developers. It highlights a paradigm shift from traditional Low-Code/No-Code (LCNC) platforms and AI developer tools, which either abstract complexity or accelerate existing workflows, to a system that empowers non-technical users to build production-grade applications conversationally. Lovable's success is evidenced by its unprecedented growth metrics and strategic "product-led growth" (PLG) model, which monetizes users from a free tier to enterprise-level solutions. The company aims to unlock a "new creator economy" by making software creation accessible to the 99% of the population who cannot code, thereby creating a massive, previously untapped market and establishing a durable data-driven moat.