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Love a Brand? It Can Be a Tense Relationship
Assistant Professor of Marketing Claudio Alvarez identifies "relational tensions" between consumers and the brands they interact with every day.
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By Hankamer School of Business at Baylor University, Justin Walker, Nick Cline
5
22 ratings
Assistant Professor of Marketing Claudio Alvarez identifies "relational tensions" between consumers and the brands they interact with every day.