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"Love (and the science behind it)" - Dr. Aaron Ahuvia
There are often times on this show where I like to wax philosophically with my guest. We can get very abstract and theoretical and just explore concepts with no guardrails or limits. I think there is such beauty and value in those types of conversations. But sometimes, it is equally as valuable to ground ourselves in science and data. We still explore those same philosophical concepts, but we do it through the lens of research and empirical evidence. Because when you do that, it makes you look at things from a different perspective, it forces you to be tighter in your logical assumptions, and it challenges you to think in a new way. That is what I "loved" about this conversation with my guest Aaron. He brought an immense wealth of knowledge, research, and data to one of the most abstract, philosophical topics you can imagine-- Love.
As way of background, Dr. Aaron Ahuvia is an author (The Things We Love: How Our Passions Connect Us and Make Us Who We Are) and a Professor of Marketing (University of Michigan, Dearborn campus) and research psychologist who has been ranked in the top 2% of all scientists in the world across all disciplines by an independent study from Stanford University. He is a leading expert on brand love and has won numerous awards for this work. He has presented research or consulted for Google, L'Oréal S.A., Samsung, Maybelline New York, Procter & Gamble, Audi, General Motors, Microsoft, Ford, and many, many others. And maybe most importantly, he believes love is the most important value of them all.
It is hard to summarize this discussion because there were so many interesting discussions, debates, and insights. We talked about the evolutionary history of love, the debate around ethical egoism, the machine like nature of our brains in making decisions, and perhaps my favorite part of the discussion--given all of the scientific explanations of what love is; do we still think it is this magical phenomena that we often are led to believe? Or is it just another in a long line of biological processes we perform without any real thought or free will behind it? Furthermore is it even a good thing that we have the ability to dissect these human experiences/phenomena to try to make sense of what they really mean? So much good stuff in this one.
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By Terry McMullen
5
2323 ratings
There are often times on this show where I like to wax philosophically with my guest. We can get very abstract and theoretical and just explore concepts with no guardrails or limits. I think there is such beauty and value in those types of conversations. But sometimes, it is equally as valuable to ground ourselves in science and data. We still explore those same philosophical concepts, but we do it through the lens of research and empirical evidence. Because when you do that, it makes you look at things from a different perspective, it forces you to be tighter in your logical assumptions, and it challenges you to think in a new way. That is what I "loved" about this conversation with my guest Aaron. He brought an immense wealth of knowledge, research, and data to one of the most abstract, philosophical topics you can imagine-- Love.
As way of background, Dr. Aaron Ahuvia is an author (The Things We Love: How Our Passions Connect Us and Make Us Who We Are) and a Professor of Marketing (University of Michigan, Dearborn campus) and research psychologist who has been ranked in the top 2% of all scientists in the world across all disciplines by an independent study from Stanford University. He is a leading expert on brand love and has won numerous awards for this work. He has presented research or consulted for Google, L'Oréal S.A., Samsung, Maybelline New York, Procter & Gamble, Audi, General Motors, Microsoft, Ford, and many, many others. And maybe most importantly, he believes love is the most important value of them all.
It is hard to summarize this discussion because there were so many interesting discussions, debates, and insights. We talked about the evolutionary history of love, the debate around ethical egoism, the machine like nature of our brains in making decisions, and perhaps my favorite part of the discussion--given all of the scientific explanations of what love is; do we still think it is this magical phenomena that we often are led to believe? Or is it just another in a long line of biological processes we perform without any real thought or free will behind it? Furthermore is it even a good thing that we have the ability to dissect these human experiences/phenomena to try to make sense of what they really mean? So much good stuff in this one.