My guest today is Todd Radom. It's an understatement to say he’s a truly amazing sports designer. Todd is an early creative who bet on himself by going out on his own as free lance sports designer.    Along the way Todd has created some of the most icon work with sports brands over the last 25 years such as, NBA, MLB, and league branding of Ice Cube’s Big 3 league, and most notably the Super Bowl 38 logo.   Todd is an OG.   He’s an entrepreneur, speaker, branding expert, marketing consultant, podcaster, an author of winning ugly and co-authored Fabric Of The Game: The Stories Behind The NHL’s Names, Logos, and Uniforms.