January 07, 2026

Love it or not... it's eternal!

7 minutes

Garth Heckman

The David Alliance

**What You Love Determines Where You’re Headed**

At EAST Town Mall in Madison… Reese is 3.5 yrs old. We are all at the food court… he disappears - everyone panics except my mom. There is a series of stores around us - everyone starts dashing through the chairs and tables of the food court - Grandma walks over to the candy store and sees him in there.

HIS LOVE DETERMINED HIS DIRECTION.

**Scripture:** Matthew 6:19 “Don’t store up treasures here on earth, where moths eat them and rust destroys them, and where thieves break in and steal. 20 Store your treasures in heaven, where moths and rust cannot destroy, and thieves do not break in and steal. 21 Wherever your treasure is, there the desires of your heart will also be.

WHATEVER YOU VALUE - IS LEADING YOU

Jesus doesn’t say *“Where your duty is…”*

He says, *“Where your treasure is…”*

Because love always leads.

Illustration: The Compass

A compass doesn’t tell you where you *want* to go—it tells you where you *are going*.

Your spending, your schedule, your thought life, your words, your daily choices—those are spiritual compasses.

Application:

* Eternity isn’t shaped in one big decision—it’s shaped in daily affection.

What you repeatedly choose - is it eternal?

Loving temporary things more than eternal things always leads to loss.

**Eternity follows affection.**

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Finally Eternity gives illumination to the true value of life.

Lobsters: From "Sea Cockroaches" to Luxury (History/Economics)

The Original Frame: Until the late 19th century, lobsters were considered "bottom feeders" and "cockroaches of the sea." They were so plentiful that they were ground up for fertilizer and fed to prisoners. In fact, there were laws forbidding prisons from feeding inmates lobster more than twice a week because it was considered cruel and unusual punishment.

The Reframe: With the advent of railways, trains started serving lobster to inland passengers who didn’t know its "low-class" reputation. It was marketed as an exotic, rare curiosity from the sea.

The Result: By rebranding the abundance as "exoticness" and serving it with butter on fine china, it became one of the most expensive items on a menu.

When you stand in heaven and see Jesus, see the Father, see those that are saved and see those that are lost in Hell…. How will that reframe how you understand life on earth?

Wouldn’t it be wise to see that way now?

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By Garth Heckman

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