Throughout the final quarter of the year, Judith features top members of "her team" in the creation of THE BOOK. This week's show comes back to the cover and interior... with a different voice, Michele DeFlippo, the CEO of 1106Design.com. Critical advice: love your book cover because buyers look at it, and buy it.

Starting with the COVER, they explore:

What is a book cover? A package that answers the buyer's only question: What's in it for ME?

How should it look? Like similar bestsellers. Capture the correct mood.

How should it work? The right words, arranged in the right way, on the front, back and spine.

All marketing roads lead to your book cover. This is not the place to save money.

How to hire the right designer. Someone who cares enough to challenge your thinking. Concepts vs. variations. No financial surprises!

Continuing with the INTERIOR ...

Why you should never use Word to lay out your book.

Why Do-it-yourself templates are plain vanilla, boring. You are sold the level you can work with, not the level you need.

How to compare a Word page to a designed and properly typeset bestseller and see the difference.

Rules of Book Typography = better reading comprehension.

Love your book interior because it's beautiful in the hand and easy to read.

Get ready for a great show on Authoru U-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd!