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Episode 189: Love Your Imposter with guest Rita Clifton Have you ever heard the phrase, “Fake it to you make it?” Many individuals are given this advice at some point in their careers.  If you follow this advice you often end up feeling like an imposter.  Do you really have what it takes to succeed? What if someone finds out who you really are?  Maybe faking it isn’t the way to reach your goals.  In this episode, Rita Clifton challenges this approach and shares why straining to be something you are not is counterproductive. To achieve true success, you don’t have to fake anything.Brand guru Rita Clifton, CBE, former Vice-Chair and Strategy Director at Saatchi & Saatchi and CEO of the global brand consultancy Interbrand. In 2013 she co-founded the international business and brand consultancy, BrandCap, and now has a portfolio of board directorships. She is a regular commentator across all media including CNBC, BBC, and social channels.  Rita is the author of the book, "Love Your Imposter: Be Your Best Self, Flaws and All", in which she reveals practical advice based on more than 20 years of leading organizations.Tune in and learn how your inner-imposter can drive you toward and fulfilling and rewarding future.Find out more about Rita Clifton at www.ritaclifton.comConnect with your host: carolyn360.com