In this episode, James talks to Samia Malik – singer-songwriter, visual artist and one of the winners of the Digital Culture Network Award – about how she transformed her creative practice through digital innovation.

With support from the Digital Culture Network, Samia developed a digital-first strategy for her project ‘Songs to Heal and Empower’, using targeted ads and audience data to grow her following and build a strong online presence. Her latest project, ‘Azaadi - A Journey to Freedom’, continues this work with a focus on reaching global audiences and building online communities.

They discuss:

• How Meta and YouTube ads can be effective in reaching millions beyond existing networks
• Why using digital platforms can help artists share work and connect with wider audiences
• What practical steps artists can take to build online communities and grow their digital presence

Links and resources discussed in this episode:

• Download the transcript for this episode (Word document)
• Explore Samia’s Digital Culture Network Award win
• Head to Samia’s website to explore her music and other work

Samia Malik was awarded a Digital Culture Network Award in the 2025 Digital Culture Awards.

Music by ⁠⁠SHAR