The best way to prepare your business for selling is to act like a buyer. What a buyer wants is to minimize their risk and to feel confident that the company they are buying will continue to perform at a high level and sustain its growth and cash flow long after you have exited the company. The more risk a buyer perceives the more they will seek to reduce the sale price. A common way to improve valuation is to improve revenues and increase cash flow. But it can be equally important to reduce risk. In this podcast Gower Idrees, CEO of RareBrain, offers insight into the relationship of risk to your company’s valuation.