We’ve talked before about things that can artificially suppress open rates, and the dangers inherent in not being aware of the issues. And of course we’ve talked about the importance of continuing to monitor your open rates, even after iOS 15, because hey, the inbox providers continue to monitor them. Now we’re going to share with you a real-life story about how a business gave a loyal subscriber the boot because that subscriber was reading email without loading images, and so the business assumed they were inactive. Don’t make this mistake.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/loyal-subscriber-dropped-for-failing-to-view-images/

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