In this episode of "Loyalty at a Premium How Big Companies Profit from Our Data" we dive into how major corporations leverage customer loyalty programs to gather valuable data, transforming everyday purchases into a goldmine of insights. Learn how your shopping habits, preferences, and behaviours are tracked, analysed, and monetised for corporate gain—often without you even realising it!

I'm Idris Fabiyi, Head of Technology and Innovation at BPP University, Estio Training, Firebrand Training & host of the TechSphere podcast. I'm on a mission to demystify complex technology and make it accessible for businesses and learners.

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