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In the world of customer loyalty, few programs embody purpose as completely as AARP Rewards. More than a points-based platform, it’s a mission-driven engagement engine designed to empower people aged 50 and older to live better, healthier lives. By leveraging traditional loyalty mechanisms in non-traditional ways, AARP has built an emotional connection with its members that goes beyond incentives and aims for impact.

At the heart of this innovative program is Arapit Patel, Vice President of Loyalty at AARP. With a background in technology consulting and systems integration, Patel brings a product-minded approach to loyalty that’s focused on outcomes over optics. His path to AARP was unconventional, but his commitment to member well-being is unmistakable.