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Loyalty is a Behavior, Love is a Feeling – with Howard Tiersky
In this episode, Paul and Howard discuss the formula for making consumers fall in love with your brand – from delivering delight to meeting needs consistently. Howard is a bestselling author and has been named by IDG as one of the “Top 10 Digital Transformation Influencers to Follow Today.” Follow Howard on Twitter (@tiersky) and download the first chapter of his book, Winning Digital Customers, for FREE here.
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In this episode, Paul and Howard discuss the formula for making consumers fall in love with your brand – from delivering delight to meeting needs consistently. Howard is a bestselling author and has been named by IDG as one of the “Top 10 Digital Transformation Influencers to Follow Today.” Follow Howard on Twitter (@tiersky) and download the first chapter of his book, Winning Digital Customers, for FREE here.