Phil Hawkins has worked in loyalty programs for 25 years, and was most recently the Chief Operating Officer at Flybuys in Australia.

In this episode, Matt chats to Phil about some of the things he's learned during his career in loyalty. Find out what happens behind the scenes, what makes a good (or bad) loyalty program, and why elite status tiers wouldn't work for a retail loyalty program like Flybuys.

 

Episode contents:

1:16 - Fortnightly news round-up

9:48 - Interview with Phil Hawkins

33:47 - Matt travels to Switzerland

 

Links:

AFF on Air Discussion thread - a dedicated AFF thread to discuss the podcast and ask questions

 

Frequent Flyer Gazette articles referenced in the fortnightly news round-up:

Overview of Australian State & Territory Entry Requirements

Qantas Continues Status Extensions Until December 2022

Virgin Boosts Status Credits Until 30 June 2022

Singapore Airlines Returns to Darwin & Cairns

Qatar Airways Privilege Club Switches to Avios

Nasty Change to Australia’s Tourist Refund Scheme