In this episode, Chris sits down with the CEO of Cardillo weight belts, Steve Cardillo.  

Steve has been dominating the custom weight belt category for over 30 years and breakdowns his extremely unique ways of marketing before and after social media.  

Chris comes to the conclusion that Steve was the first person to ever use influencer marketing well before social media was every around.

This is a must listen to episode if you love marketing and thinking outside of the box.