Loyalty to Platforms and Tools is Crushing Your Growth KDS: 116

Loyalty to platforms and tools is crushing your growth.This was a huge epiphany I had while listening to a podcast recently (I was listening to Jenny Blake’s “Free Time” podcast, which, by the way, is one of my favorites). The podcast episode I was listening to was “Why I Migrated My Three Email Lists to Substack (BFF Bonus Replay),” episode 222 (highly recommend). Many of you who have been with me for a long time (thank you) know that I love finding cool tools to check out and share. You’ve also probably noticed that over the last year, I’ve also talked much about streamlining my business. In fact, I’m tired of doing the tech. All I want to do is create and serve my audience – whether that’s coaching, courses, a community, or creating and sharing valuable content. In late 2022, I contemplated moving from WordPress and going all in with ClickFunnels 2.0. Well… that was a bust. ClickFunnels 2.0, after a year-long delay in their launch, didn’t have all the features I wanted to use, and it seemed silly to go to the trouble to move when I’d still need WordPress. The primary reason for wanting to make that move was simplicity. But it was also because I hate WooCommerce, which is what we used to launch Create It – The Content Planner. ClickFunnels 2.0 had promised their version of Shopify (for lack of a better explanation), and I thought, ‘Great! That solves everything!’ So, stick with WordPress I did.Get the SPARK in Your Inbox This is where the phrase, “better the devil you know,” comes into play. As much as I don’t like WooCommerce, I know how to use it and have developers who know how to use it. I love WordPress for the primary feature it was created for, which is blogging. The reason people end up looking for other platforms is that they don’t want to piece a bunch of different things together (or Frankenstein, as some people say). As someone who can do a lot of this (although the less I do it, the less I remember how to, not to mention the less I want to do it) and has a developer who can do it, it all comes down to what I WANT to do. And screwing around with tech isn’t something I want to do anymore. Circling back to the episode of Free Time I listened to that gave me my “a-ha” moment. Jenny Blake is a well-known author, has a large audience, and also has a very public dislike of social media. Her whole stance on social is that it isn’t good for her. And that’s the point, isn’t it? I was intrigued to listen to this episode because I’ve been thinking of moving the newsletter for Create It (which is called “Creator’s Weekly” and is fabulous – I don’t write it, my daughter does) over to Substack. Now, before you think I’ve lost my marbles, you might be wondering about my very public love of <a href="https://kimdoyal.com/why-i-happily-chose-beehiiv-over-converkit-for-my-newsletter/" rel="noopener noreferrer"...