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PDI Technologies has decades of industry experience, gathering customer data and providing expert consulting to fuel stations for increased efficiency and profitability.

Adapting to new changes in the industry, like electric vehicles (EVs) and sustainability, PDI Technologies has supported clients in their loyalty strategies to attract all kinds of customers — and drivers — to make the most use of their space, bringing shoppers from the fuel/charging stations to inside the convenience stores.

Loyalty360 spoke with Brandon Logsdon, President of Consumer Engagement Solutions at PDI Technologies, about his experience within the loyalty industry, new trends in sustainability, and how brands can leverage data to support customer engagement. Logsdon has over 20 years of customer loyalty experience under his belt, adopting innovative strategies to shape customer loyalty programs for various brands.