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Familiar to marketing, sales, and customer service teams globally, Salesforce supplies cloud-based solutions to support its clients’ customer loyalty and customer relationship management (CRM) strategies and programs. The company’s signature software bundle, Customer 360, provides brand teams with a shared view of customer information at every phase of the customer journey, allowing clients to enhance customer relationships, streamline sales and marketing efforts, and scale to accommodate business needs.

Loyalty360 recently spoke with two Salesforce associates, James Murphy, Senior Manager – Retail Industry Advisor, and Sara Fefferman, Product Marketing Manager. They discussed how Salesforce is helping brands leverage technology to build and maintain customer loyalty