AdvisorTrends - The 3xEquity Podcast

LPL, Commonwealth, and the Power of Choice


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Today we’re talking about some major rumblings in the wealth management world. Word is, LPL Financial—the industry's undisputed recruiting juggernaut—may be acquiring Commonwealth Financial Network, one of the most respected boutique firms in the space.

Now, if you’re a Commonwealth advisor, you’re probably paying close attention to this. And you should be.

Let’s zoom out for a second.

LPL has been on a serious hot streak. Over the last couple of years, they’ve built a value proposition that’s incredibly appealing to a broad range of advisors. Their tech, their scale, their service model—it’s working. And we’ve helped a lot of advisors make the move to LPL. For many, it’s been the right choice.

But here's the key point: they chose it. They didn’t get swept up in an acquisition. They didn’t wake up one morning and find out their business was now part of a much larger machine.

They made a move—on their terms.

That distinction matters.

When LPL acquired Atria, many Atria advisors had a decision to make: go along for the ride, or chart their own course. And a surprising number of them chose to explore their options. They got offers from other broker-dealers, looked at how the economics lined up, compared support models—and many made a move that better fit their needs and goals.

Why? Because choice is power.

If you’re a Commonwealth advisor listening to this right now, you might be thinking, “Well, if I end up at LPL, what’s the big deal?” And the truth is, for some of you, that may be a great outcome.

But if you had gone to LPL on your own—if you had initiated that move—you would’ve likely received a transition bonus, additional onboarding support, and more negotiating leverage. In other words, you would’ve benefited from the move.

That’s not always the case when your firm gets acquired.

We get it—change can be overwhelming. But it’s also an opportunity. And at 3xEquity, we’re here to help you turn that uncertainty into advantage.

We make it easy, confidential, and zero-pressure to get transition offers from multiple top broker-dealers—so you can see what your business is truly worth in today’s market.

Even if you decide to stay put, the process gives you clarity. It gives you options. And, most importantly, it puts you in control.

Because at the end of the day, no one knows your business better than you. And no one should be making career decisions on your behalf.

So whether this LPL–Commonwealth deal goes through or not, don’t wait to see what happens. Take action. Own your next move.

Thanks for tuning in to AdvisorTrends. If you liked this episode, be sure to subscribe, share it with a colleague, and visit 3xEquity.com to start exploring your options today.

Until next time—keep growing, keep leading, and remember: the power is in your hands.

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AdvisorTrends - The 3xEquity PodcastBy 3xEquity


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