In this episode of the Litigation Quality PatentCast Craige explains how Arctic Cat Successfully enforced and monetized its patent with a patent license to Honda and in litigation against BRP, the maker of an infringing “Sea-Doo” personal watercraft.

This case has 4 great business lessons involving how to

1) Overcome obviousness

2) Mark your products with your patent number

3) Get an on-going royalty and

4) Treble damages from the infringer!