Welcome to The Launch and Scale Podcast. This is episode three and I'm Khierstyn Ross. The first thing I wanted to cover in today's episode is that Launch and Scale is now available on all major podcasting platforms. So whether you are Google Play, iTunes, Spotify, or Stitcher, then you will be able to find Launch and Scale by just doing a quick search on those platforms. And please do subscribe and leave a review, an honest review if you are enjoying the content as it does help the show get found by other people. In today's episode, we are ... Well, I'm going to be covering a question from Tony Hawkins, which he wanted to know how do you go at it alone? What are some best practices for who to hire and when to hire that very first person when you are a solo entrepreneur and really looking at launching that first product, what does that look like? And to answer that question, unfortunately, there is no one right answer that fits everyone because the reality is that who your first hire really depends on what your strengths are as a person, on your budget, on ultimately what your goals are. So this episode is going to lay out a framework for how you can identify, really, and for your unique situation, who that first hire should be and when the heck you should actually bring them on. Before you look at what you need to outsource and who that first hire needs to be, you actually have another question that you should be asking yourself. Now the difference between ... A big difference between people that succeed and people that don't seem to get anywhere is that the ones that succeed actually know what they're working towards. And they know how to measure progress towards that goal. And before we can really look at what to outsource, we first have to make sure that what we're actually focusing our time on and the activities that we are looking to do on a daily basis are actually going to get you towards where you are trying to go. First thing I want to do is I don't want to look at what to outsource. I want to look at defining where you're going. So the first step in figuring out really what to outsource is asking yourself, what are you trying to achieve? Now, it's important to pick one goal. What is your big, wildly important goal? And that is the thing that really you will start to define things that you can measure your success towards. So here's an example. In the crowdfunding space, if your goal is to raise $50,000 on Kickstarter and six months from now, then that is your big goal. Your big goal is to raise $50,000. But then how are you actually getting to that point? So when you set that goal of $50,000, the next thing to do is to break down that goal into one measurable thing that you can do every day to achieve that so that every day when you wake up or at the end of every week, you can look back on the week and say, "Great, I specifically made measurable progress toward my goal because I did this one thing." When you look at this, I would look at, okay, I have a goal of $50,000. What is the one thing I can do that is going to move the needle toward getting me toward that goal? Okay, build my audience. Okay, cool. So I need to find people that are going to pledge toward my Kickstarter campaign in six months. But the problem with setting the goal as build my audience is it's not specific, and it's not measurable, and it's too ... Not fluffy, but it's just it's not a smart goal. It's not a goal that you can track whether or not you're actually moving toward it because build audience is really not specific. So when you take ... Number one, we've established the big goal, which is raising $50,000. But then you want to use the question, what is the biggest, I guess, the best thing I could do that's going to move me toward that is build my audience? Great. Or find people to pledge my campaign. They're both in the same. But what is a metric or a key performance indicator, AKA, KPI's that you can use every day so that if