Launch and Scale®

LS05 - What to do when your pricing structure doesn't support scale, with Marcus Rader of Host Away


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Transcript:  Hey everyone, welcome to the Launch and Scale podcast. This is episode five, and I'm Khierstyn Ross. This episode is brought to you by the Launch and Scale program, which if you are looking for a done with you program that is a proven step by step system and support that we have put together to get you the support that you need throughout your product launch, be sure to head over to khierstyn.com/schedule and book a strategy session with myself, or my team where we're going to be able to help you map out your roadmap for your campaign and ultimately see if the program is a right fit to get you the support you need to smash your product launch goals. Khierstyn Ross: In this episode, we are taking a look at ... Essentially this is really the first interview that we're doing for launch and scale, and I've been friends with Marcus for the last four years. Marcus Rader is the CEO and co-founder of Hostaway, which is an enterprise solution in the travel space. We'll get into that a little bit more. But really what this interview focuses on is how they were able to go into a market, property managers and assess where the solution is and ultimately create an MVP around customer needs and customer interviews. And so, we're going to talk about that process of how he went from the conception of an idea to an MVP and really how he was able to scale that very quickly over the last two years to a company that has raised multiple millions of dollars through VC and angel funding. But they're now, they work out of five different countries with over 38 employees and growing. Khierstyn Ross: Hostaway, is now one of the fastest growing enterprise tech solutions in the travel space, and really stoked to cover this interview because it does really cover that fast growth period and how he was able to iterate based on customer feedback in the field. And so we have a lot of juicy tidbits to go into it. So I'm really stoked to launch and kick off our official first interview of the podcast. Khierstyn Ross: If you've been a listener for a while, you will know that this show has evolved from Crowdfunding Uncut where that was primarily interview focused, and what I'm looking to do with this show is have a range of teach you the stuff, answer your questions, but also bringing on valuable guests from different niches that have either a great results or they're doing great things. And I have Marcus Rader from Hostaway, which I'll get into what Hostaway is in a second. But Marcus and I have known each other for about four years now, I think. And we met when mutual friends brought us to a baseball game, and ever since then, we've just been friends hanging out in the startup space. Khierstyn Ross: What's been really amazing about Marcus is I've seen him move to Toronto from Finland and start Hostaway from nothing to over a two year period, maybe two and a half, bring Hostaway from nothing to one of the fastest growing tech travel on enterprise solution software on the internet and in the world, which is just fascinating to see his journey. And I thought, what better way to kick off our first interview of this show than get into the mind of someone who has taken something from nothing to 38 employees in five different spots over the last two years. So, Marcus, I'm really stoked to have an officially recorded conversation with you and instead of just over beer. So welcome. Marcus Rader: Well, thank you. Thank you. It's a pleasure to be on the show. Khierstyn Ross: Yeah, we're still good. So, let's give some context, what is Hostaway? Marcus Rader: So, Hostaway is a software service platform for vacation rental property managers. So software as a service is a concept where you buy a piece of software as a subscription model. Typical examples include Salesforce, HubSpot, Zendesk, even Stripe. What our software does, it allows vacation rental property managers to grow faster, so through our one in all solution that's completely cloud-based,

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Launch and Scale®By Khierstyn Ross

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