Fashion & style can be baffling to many men. Most are so confused that they simply don't apply any original thought to their appearance, thus unconsciously creating a look which works against them rather than for. In this podcast, I aim to eliminate any and all confusion by listing the specific "must haves" for your wardrobe, what to stop doing and wearing today, I share core principles to follow for creating an empowering look and discuss how and why your look influences those around you, particularly women, on an unconscious level. Your "look" might not be the most crucial thing to handle when improving your success with women and dating, but finding one that works FOR you rather than against is easy and is something every guy owes it to himself to focus on.