Consider the experience of watching a commercial for a charity cause you previously knew nothing about. In the span of a few minutes, the organization takes you from not caring about a cause to searching for your wallet to send in a donation. How do they do it? It’s simple – they tapped into right places in your mind. If you want to know how to influence those around you, you have to start with the very beginning of who they are – the human mind

LTP 009 - Pitfalls Of The Human Mind from the LevelToPower Blog