LET'S TALK RETOUCHING!

LTR!008 – How To Find Retouching Clients And How Not To!

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My inbox is full of crap!
How I get approached:
  • Post-production studios mostly eastern offering cutouts, clipping path and high-end retouching for USD $5
  • people asking me to hire them
  • business dev people who want to posh cheap services
  • headhunters looking for high-end retouchers for in-house work – mostly catalog work
  • photographers asking for a price list

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    Wrong approach!

    Issues I found with people trying to reach out to create business opportunities:

    • Reaching out to the wrong contact (no target group analysis, no contact research)
    • They do not value the contact’s time!
    • Cold Calling or Cold Emailing
    • Email Automatization
    • Nothing to offer but asking for business
    • misjudgment in terms of their own abilities
      • Questions you should ask yourself before approaching someone
      • Am I addressing the right person to pitch to?
      • Can I offer something of value?
      • What is expected of me?
      • Can I meet quality and time expectations?

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        Before Approaching Higher End Clients
        • practice and build a portfolio first
        • Consider applying for an in-house job for experience
        • get some experience by offering low priced services via freelance websites (pressure is on)
        • Built your online presence: portfolio website, Facebook, Instagram, YouTube. Be present and active.
        • Reach out to possible clients and offer to work for free. This can build trust. Must have something to show for first!
          • How To Reach out

          Places where you can find possible clients:

          • trade shows
          • social media
          • local photographer meetups
          • magazines
          • google

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            LET'S TALK RETOUCHING!By EDGEWORLD RETOUCH