Before we get into how you can get better with seeing and using color let us discuss why talking about color is important:

Far gone are the days of black and white only. Almost everything we visually consume is in color. If it is not it is an artistic choice but we are no longer limited by technology to only display monochromatic to consumers and thus can communicate many more messages to these consumers.

This is highly important in the field of advertising as colors help to contribute to the appeal and make more sales. The appeal and emotion portrait in images are also important in the fine arts. So, we need to know, understand the theory behind it and we need to practically use this knowledge to create more value for our customers.