In this episode, we explore the critical aspects of OTT that have changed, improved, or remained constant over the last decade. From the rise of Roku as a dominant force in the streaming device market (3:11) to the emergence of ad-supported streaming models (5:30), the OTT space has seen substantial shifts. 

The conversation also delves into how user expectations and their viewing experience have led to high-end UX enhancements (7:20), the proliferation of sports OTT services due to advanced tech (15:41), and how the strategic use of contextual/dynamic ads can interact with users while bringing in revenue (24:07).

Read more on BNS Inc.: https://boldnew.com/

Music by: ⁠Jahzzar