How to communicate complex climate technology like a human being

Nathaniel Walters speaks with Lucia Schweigert, Strategic Director at climate tech communications agency Life Size. A former flamenco dancer turned climate communicator, Lucia explains how storytelling, strategy and human psychology shape the adoption of climate technologies.

Hear Lucia’s experience of:

• Using communications to help climate startups scale to global companies
• Translating complex science into messages that human beings can understand
• Bridging the gap between climate tech engineers and investors - so stories connect

Lucia argues that effective communication isn’t “a nice extra”, it’s essential. Because if climate technologies aren’t understood, invested in, and adopted, they won’t scale fast enough to transform the industries that drive the climate crisis.

Connect with Lucia on LinkedIn https://www.linkedin.com/in/luciaschweigert/

Life Size https://www.linkedin.com/company/life-size-media

Recommended book: “How to Feed the World” by Vaclav Smil: https://vaclavsmil.com/book/how-to-feed-the-world/ 

Additional notes: 

Life Size: https://lifesizemedia.com/

Kempower: https://kempower.com/

Synhelion: https://synhelion.com

Sustainable Air Fuel (SAF): https://flightfree.co.uk/post/the-trouble-with-saf/

David Attenborough: https://es.wikipedia.org/wiki/David_Attenborough

Nina Harjula: https://www.linkedin.com/in/ninamariaharjula/ 

Chris Wedding’s Climate CEOs newsletter: ​​https://entrepreneursforimpact.substack.com/about

Bloomberg’s Green Daily: https://www.bloomberg.com/account/newsletters/green-daily

Released: 29 April 2026

Run time: 55m

Listen on: Spotify | Apple Podcasts | Youtube