Today on the Lucky Letcord Podcast we are joined by Noah Rubin to talk about the inspiration behind the growing tennis social media presence "Behind the Racquet."

Noah talks about the origin of the Instagram page, how he shoots the raw photos, and his plans for a gallery showing down the road.

He also talks about some of the emotional stories that players have revealed via Behind the Racquet and talks about its role in today's sports social media landscape.