Lucy Feagins, founder of Australia’s most popular design blog The Design Files, shares insights into how she generates content that’s creative and commercial, how she has built a well-oiled content machine that is monetised in multiple ways, and why she’ll never sell the brand.  

We covered: 

• How to produce content that’s both creative and on-brand, and commercial  
• How TDF continues to innovate in the content creation space  
• Why Lucy believes that not being an expert in design has been important in building her own audience 
• The relationship between Lucy’s personal brand and TDF brand, and the tactical things she does to insert herself in a way that feels authentic to her  
• How TDF has diversified their income streams over time, and the new way Lucy is considering monetising her audience  
• How TDF operates, allowing them to push out high-quality content at scale  
• How Lucy built a content machine with a close-knit small team of only six staff 

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