Lucy Goff, co-founder of LYMA, in interview. Lucy discusses the importance of integrity when building a disruptor brand. Also, how she has managed to advertise the LYMA supplement, despite the category being so dominated by 'big pharma'.

Lucy Goff, co-founder of LYMA, in interview.

Welcome to The Truth Trade®: a series of interviews with some of the world's leading practitioners from the modern influence industry. <br />​

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Welcome to The Truth Trade®: a series of interviews with some of the world's leading practitioners from the modern influence industry. ​

Welcome to The Truth Trade®: a series of interviews with some of the world's leading practitioners from the modern&nbsp;influence industry. <br>​

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Lucy Goff, co-founder of LYMA, in interview.

Lucy Goff, co-founder of LYMA, in interview.