This week I talk to the wonderful Lucy Siegle (BBC TV, Guardian, Observer and many more) on communicating Sustainability through mainstream media and her particular interests in sewage and Sustainable fashion. Laced with gossip and hard hitting realities, we discuss:

• Why recycling is such a critical engagement point with the public
• Standing up to intimidation from vested interest groups
• The influence of Blue Planet II on the public's perception of plastic
• Why sewage has cut through in the current UK general election
• Effective protesting and picking the right target
• Sustainability in the fashion industry and the threat of "Sheinification"
• Individual versus corporate responsibility (ie supply and demand)

As always, The net Zero Business Podcast is brought to you by Terra Infirma Ltd – bringing Sustainability to Life

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